Introduction

• Introduction to the instructor and the course.
• Overview of the course goals, focusing on increasing global market sales.
• Detailed learning about every step of the production process.
• Analysis of potential future design and production challenges.
• Differentiation of suitable molding techniques for each design.
• Homework: Conceptualize your own brand, including logo, mood and tone colors, and brand identity

Jewelry Brand Design

Theory:

• Study the designs of jewelry from various leading brands, includingtheir brand identity.
• Learn about creating mood boards and their importance in clearly defining design directions.
• Study jewelry fashion trends from the most credible global sources, such as the Vicenza Oro organization.
• Learn how to interpret jewelry trends to apply them more practical & Functional.
• Instructor demonstrates examples of collections designed based on brand identity, followed by a workshop for students in the next session.

• Q&A

Homework: Each student prepares a mood board to define the direction of their own collection design for the next class.

• Learn about managing design timelines and production timelines.
• Students design their own collections based on their Brand Identity, ensuring the design is completed within sessions 7-9 to meet the timeline.
• Learn about the negotiation process with producers, such as 3D model creators or production craftsmen, and how to resolve potential production issues.
• Homework: Students review and finalize their designs before submitting them to the production team in the next session.

• Analyze production issues with the production team.
• Learn about managing design data and prototype molds.
• Manage design teams and mold production teams.
•  Students will receive techniques for managing personnel in various production lines, which is crucial for producing high-quality designs and products, as it is a very important starting point.

• Conduct a detailed study on the pricing of each student’s production piece to gain a thorough understanding of the costs and labor involved, which impact both the cost price and the final sale price.

• A tour of a production factorypartnered with  Jewelry Design Studio

Design: Learning to design for key markets

• Asia / Thailand / China / Japan
• European markets such as the UK / Nordic-Scandinavian countries
• US / Canada
• Australia
• Q&A

Learn about designing for different target customer groups, including:

• How to design according to customer requirements.
• How to design to increase sales from the existing customer base.
• How to design using existing molds to develop new products.
• Q&A

• Review the completed pieces of each student.
• Introduction to platform owners who are partners, where students can start selling their pieces.
• Course completion ceremony with the awarding of certificates.