Day 1 (3.5 Hours)
Introduction
Introduction to the instructor and the course.
Overview of the course goals, focusing on increasing global market sales.
Detailed learning about every step of the production process.
Analysis of potential future design and production challenges.
Differentiation of suitable molding techniques for each design.
Homework: Conceptualize your own brand, including logo, mood and tone colors, and brand identity
Day 2 (3.5 Hours)
Jewelry Brand Design
Theory:
Study the designs of jewelry from various leading brands, includingtheir brand identity.
Learn about creating mood boards and their importance in clearly defining design directions.
Study jewelry fashion trends from the most credible global sources, such as the Vicenza Oro organization.
Learn how to interpret jewelry trends to apply them more practical & Functional.
Instructor demonstrates examples of collections designed based on brand identity, followed by a workshop for students in the next session.
Q&A
Homework: Each student prepares a mood board to define the direction of their own collection design for the next class.
Day3 (3.5 Hours)
Learn about managing design timelines and production timelines.
Students design their own collections based on their Brand Identity, ensuring the design is completed within sessions 7-9 to meet the timeline.
Learn about the negotiation process with producers, such as 3D model creators or production craftsmen, and how to resolve potential production issues.
Homework: Students review and finalize their designs before submitting them to the production team in the next session.
Day4 (3.5 Hours)
Analyze production issues with the production team.
Learn about managing design data and prototype molds.
Manage design teams and mold production teams.
Students will receive techniques for managing personnel in various production lines, which is crucial for producing high-quality designs and products, as it is a very important starting point.
Day5 (3.5 Hours)
Conduct a detailed study on the pricing of each student’s production piece to gain a thorough understanding of the costs and labor involved, which impact both the cost price and the final sale price.
Day6 (4 Hours)
A tour of a production factorypartnered with Jewelry Design Studio
Day7 (3.5 Hours)
Design: Learning to design for key markets
Asia / Thailand / China / Japan
European markets such as the UK / Nordic-Scandinavian countries
US / Canada
Australia
Q&A
Day8 (3.5 Hours)
Learn about designing for different target customer groups, including:
How to design according to customer requirements.
How to design to increase sales from the existing customer base.
How to design using existing molds to develop new products.
Q&A
Day9 (4 Hours)
Review the completed pieces of each student.
Introduction to platform owners who are partners, where students can start selling their pieces.
Course completion ceremony with the awarding of certificates.
